Featured 2026 Innovator of the Year — as featured in Frontier Magazine

Principal Engineer, Architect, CTO, & Data Scientist / Data, Analytics, & AI

Dave Wentzel

Others have KNOW HOW. Dave has KNOW WHAT and KNOW WHY too.

Philadelphia, PA

Dave Wentzel

At a glance

One page. Everything I do, how I do it, who I do it with.

Dave Wentzel infographic — Modern Data Ethos, Vibe Analytics, Frontier Workshop

My mission

About

I strive to understand a business problem before throwing a bunch of tech at it. I work with executives and business and IT leaders to bring ideas to market. As a former CTO doing data projects for 25 years, I know the patterns to deliver successful data projects.

Dave’s concentration is in analytic solutions involving data, data science, and AI. I have implemented successful projects and know what works.

My method

Modern Data Ethos

Start with the business problem. Build the smallest thing that proves value. Fund the rest. Repeat until analytics is a habit, not a project.

  1. 1

    Problem

    Pin down the real business pain — before touching tech.

  2. 2

    Persona

    Who feels it. Who decides. Who benefits when it's solved.

  3. 3

    Prototype

    Vibe Analytics build on the customer's own data — usually 2–3 days.

  4. 4

    Proof

    Show value the room can react to. Get to YES.

  5. 5

    Production

    Fund the capital project. Accelerate consumption. Scale.

Design Thinking  →  Rapid Prototyping  →  Production Consumption

Where I've worked

Experience

  1. Technical Evangelist/Decision Architect · Microsoft Technology Center

    2019 – Present and 2015-2017 · Malvern, PA

    • Work with Frontier Firms on their Data, Analytics, AI journey using Modern Data Ethos and Vibe Analytics approaches.
    • Creator/champion of the Vibe Analytics movement: using conversational AI solve business problems using data
    • Regular conference speaker and author
  2. Chief Technology Officer · 10th Magnitude

    2018 – 2019 · Philadelphia, PA

    • Managed analytics teams delivering data consulting engagements for customers.
    • Designed the Modern Data Ethos approach to businss problem solving.
  3. Chief Technology Officer · Capax Global

    2017 – 2018 · Philadelphia, PA

    • Developed and delivered products and solutions for customers
    • Built repeated solutions for Customer 360, demand signal repositories, and Retail Optimization.
  4. Data Consultant · David Wentzel LLC

    2011 – 2015 · Philadelphia, PA

    • Consultant for customers with tricky, non-traditional data problems.
    • Project management, consultative, and technical roles.
  5. Lead Data Architect · Siemens Medical Solutions

    2007 – 2013 · Malvern, PA

    • Modernized data architecture for Soarian Financials (now Oracle Cerner)
    • Built Zero Downtime Database Upgrade and Declarative Database Deployments software
  6. Data Architect · Deloitte & Touche

    2000 – 2007 · Chadds Ford, PA

    • Led database teams throughout client engagements, increasing both business and technical agility.
    • Helped teams with performance management.

Some results

Impact

43

Fortune 500 companies partnered with on analytics & AI engagements.

Across pharma, healthcare, financial services, retail, and public sector.

2.3 days

Average time to a working Vibe Analytics prototype.

From an ambiguous business problem to a demo the room can react to.

62%

Of prototypes reach production consumption within 3 months.

Winner (with CSL Behring) of the 2019 Forrester Innovation Award.

Videos, Interviews, and thoughts on Data and Analytics

Insights

  1. Executive Perspective magazine article
    • An interview on Modern Data Ethos, Vibe Analytics, and the methods I use to show value for customers, quickly.
    • Microsoft created Microsoft Frontier Company to build out this program throughout all of our customers.
  2. How to do Agentic Data Analysis — Datacamp
    • I was the Keynote Speaker for Datacamp's Agentic AI Conference.
    • I made this into a Code Along event for attendees. If attendees had vscode/github copilot, or Claude Code available, they could follow along with the examples.
  3. You Don't Need a Data Warehouse — Data Driven Podcast
    • I was the Season 5 Premier guest on the Data Driven Podcast, where I discussed modern analytics architectures and processes that are business problem-first driven solutions.
    • I focused on using the techniques in Modern Data Ethos to accelerate business value for data professionals.
  4. Real World Prescriptive Analytics
    • I livestreamed a talk on prescriptive analytics for Philly.Net.
    • I discussed business problem solving using data and how practitioners could get started with Prescriptive Analytics.
  5. Building a Data Mindset — Datacamp
    • I livestreamed a talk to 1400+ Datacamp attendees on building a data mindset. including how to use Modern Data Ethos techniques to solve business problems with data.
  6. The Importance of Design Thinking in Analytics — Data Driven Podcast
    • This was my first appearance on the Data Driven Podcast.
    • I talked about the benefits of Design Thinking. This includes as an alternative to scrum/agile, and how to leverage the principles to show value faster.

Get in touch

Let's talk

The best way to reach me is below. I read every message.

Prefer a document? Download my résumé (PDF) or print this page.

Dave Wentzel